Get up to speed on all things content marketing, no matter how much or how little you already know. We’ve handpicked ten great articles that will tell you more about what content marketing is, and how it can bring you the results you want.
You may have heard that CCA returned to HubSpot’s annual marketing conference, INBOUND, at the Boston Convention and Exhibition Center this year. With more than 14,000 marketing pros in attendance, it’s safe to say that it’s a conference like none other (especially for first-time INBOUNDers like myself). If you didn’t make it to this year’s event, or just want to jog your memory, here are five things I think are worth repeating.
This week, thousands of marketers, writers, designers, and data analysts will descend upon the Boston Convention and Exhibition Center for HubSpot’s annual inbound marketing summit, INBOUND. Aside from the obvious—an excuse to visit Beantown, the promise of 20+ food trucks to choose from for lunch, and the chance to see Amy Schumer in all her comedic glory—there are a lot of reasons CCA is returning to INBOUND with more of us than last year.
As students are increasingly turning to the Internet for answers, your institution’s online presence is more crucial than ever—and the driving force behind your presence should be quality content that taps directly into your prospective students’ interests. Thinking about starting an admissions blog or currently refreshing yours? Here are the types of posts that can really resonate.
Want to know how your institution’s recruitment emails stack up against others in your field? According to Silverpop‘s latest email marketing metrics benchmark study, the mean unique open rate in the education space clocks in at around 25 percent. If you’re not satisfied with the number of opens you’re seeing in comparison to that average—or if you just want to do better—there are a lot of tried-and-true tactics you can implement to improve those results. Here are a few.