It’s that time of year again: photo shoot time! For a few weeks every fall and spring, various CCAers hop on a plane or hit the road to college campuses across the country. We meet up with one of our fabulous photographers and spend long days capturing photographic proof of what makes each of our […]
Many colleges and universities struggle with brand marks that were established decades ago. If your institution is looking to update, or even wholesale change your brand mark, there are a few time-honored rules to keep in mind as your team embarks on this sometimes overwhelming task. Make sure the person driving this effort considers the following, and that when brand marks are presented to you, you’re able to view them through a discerning lens and ensure they deliver on all of these principles.
This one’s for you, athletic departments! In our Athletic Identity Makeover series, take a look at some work we’ve completed for various colleges and universities over the years. You’ll see that, to us, an athletic identity is about much more than just a look. It’s about demeanor. Pride. And courage. First up: The Cougars of […]
As higher ed marketers who work with a number of institutions, we recognize how difficult this era of Covid-19 time is for all of you in-house at a college or university. It’s frustrating. It’s time-consuming. There are so many decisions to make. So many what-ifs, and lots of limited resources. We’re watching the news and […]
Allow us to introduce you to Greg Leguire, one of our super awesome, super talented production designers. His passion for visual communication and web development helps him excel at all-things design focused. A graduate of The College of Saint Rose, his work has been featured in Air National Guard advertisements and in apparel design for […]