It all started in September 2019 when the National Association for College Admission Counseling, NACAC, changed its Code of Ethics and Professional Practices, allowing colleges and universities all around the country to dangle incentives in front of students to help grow enrollment. At first, it seemed like colleges were hesitant to offer benefits in order […]
As higher ed marketers who work with a number of institutions, we recognize how difficult this era of Covid-19 time is for all of you in-house at a college or university. It’s frustrating. It’s time-consuming. There are so many decisions to make. So many what-ifs, and lots of limited resources. We’re watching the news and […]
With the increasing spread of the Coronavirus nationwide, colleges and universities are balancing the demands of a competitive admissions landscape and yield season with the safety and well-being of their prospective students and families and that of their own campus community. That leaves institutions with a very big question… Do we cancel our spring events? […]
Want to know how your institution’s recruitment emails stack up against others in your field? According to Silverpop‘s latest email marketing metrics benchmark study, the mean unique open rate in the education space clocks in at around 25 percent. If you’re not satisfied with the number of opens you’re seeing in comparison to that average—or if you just want to do better—there are a lot of tried-and-true tactics you can implement to improve those results. Here are a few.