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08May

Is Your College Still Accepting Applications?

National Decision Day has come and gone, but anyone in higher education knows that not every high school student has officially chosen where they’ll spend their next four years—and in turn, not every admissions office has sealed off incoming applications. In fact, more than 220 institutions are still looking to fill out their fall semester. Is yours?

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06May

5 Admissions Blog Topics Every College Should Cover

As students are increasingly turning to the Internet for answers, your institution’s online presence is more crucial than ever—and the driving force behind your presence should be quality content that taps directly into your prospective students’ interests. Thinking about starting an admissions blog or currently refreshing yours? Here are the types of posts that can really resonate. 

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01May

How to Increase Email Open Rates for Your College

Want to know how your institution’s recruitment emails stack up against others in your field? According to Silverpop‘s latest email marketing metrics benchmark study, the mean unique open rate in the education space clocks in at around 25 percent. If you’re not satisfied with the number of opens you’re seeing in comparison to that average—or if you just want to do better—there are a lot of tried-and-true tactics you can implement to improve those results. Here are a few.

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03Nov

Five Things to Know About Twitter: The Five-Minute Guide

You have undoubtedly heard of Twitter, and perhaps your college admissions department even has a Twitter account or two. But if you don’t use Twitter regularly, tweets often read like a strange jumble of code. Because each Twitter message has a limit of 140 characters, people are quite ingenious when it comes to packing as much information as possible into their messages. 

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03Nov

Will We See You at INBOUND 2014 in Boston?

CCA is in travel planning mode. This year’s INBOUND, an annual conference that brings together marketing professionals from across the globe, is set to take over the Boston Convention & Exhibition Center from September 15-18. More than 5,000 people attended last year, and we couldn’t be more excited to join the crowds this time around.

We’re Listening. Let’s Talk.

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