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Need a New College or University Logo? Here’s Why Font Matters

Is your institution’s logo or identity system ready for a makeover? One of our biggest pieces of advice for colleges and universities throughout this process is this: Be intentional about the font you select. Take it from the perspective of a brilliant creative who has dedicated her career to type design: Sibylle Hagmann. CCA came […]

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Sound Smarter at Your Next Meeting

In every single one of CCA’s newsletters, we include a few “Sound Smarter” nuggets that feature stats, facts, survey results, advice, and insights all higher education marketers should know. Our motivation? Just to help! We know you’re busy—preparing for a board meeting, buttoning up a yield strategy, comparing app numbers YoY, and everything in between. […]

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New Partner Spotlight: Saint Mary’s College, Notre Dame

CCA is excited to work with Saint Mary’s College, a private Catholic women’s liberal arts college in Notre Dame, IN. This 177-year old college has a history of empowering women to make a difference in the world, and we can’t wait to join them in this mission.  We’ll begin our work together with messaging and […]

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Ask Us Anything: 2022 AMA Symposium for the Marketing of Higher Education

From November 6 to the 8th, CCA will be at Booth 111 at the 2022 AMA Symposium for the Marketing of Higher Education—this year in National Harbor, MD. It’s a conference we look forward to every year, and whether we’re presenting, attending panels, dining out with our partners, or meeting potential new ones, we enjoy […]

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Quick Takes: Meghan’s Most Memorable Professional Advice & More

Asks all the right questions. Circles back. Thinks strategically. Closes the loop. That’s Meghan Kiely, CCA’s super buttoned-up and incredibly easy-to-work-with Account Executive. When she’s not on the road visiting clients, she’s in her hometown of Rochester, NY, switching back and forth between projects like a pro. (And a Class Clown? Read on.) Meet Meghan. […]

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