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New CCA, Same CCA: See What’s Happening at Our Agency

Whether you’re new to our Troy, NY-based higher education marketing agency or have worked with CCA for years, we wanted to fill you in on a few things we’ve been up to over the past year. New leadership: In 2019, Daniel Kehn became President and Darcy Sokolewicz became Executive Vice President—ushering in an exciting new […]

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The 2020 Educational Advertising Award Winners Are In!

When it comes to our finished work, what gives us the most sense of accomplishment are the results. When we hit our client partners’ goals—and better yet, exceed them—that’s what we celebrate first and foremost. However, that certainly doesn’t mean we aren’t absolutely thrilled when our industry recognizes the work we’ve produced. And this year, […]

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An Admitted Students Day Alternative in Light of the Coronavirus

With the increasing spread of the Coronavirus nationwide, colleges and universities are balancing the demands of a competitive admissions landscape and yield season with the safety and well-being of their prospective students and families and that of their own campus community. That leaves institutions with a very big question… Do we cancel our spring events? […]

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Check Out Our 2020 ADDY Award Winners

This year’s ADDY Awards show was one for the books. The theme was all about the 90s (we were seated at Table “Jagged Little Pill,” love you, Alanis), there was NO snow on the ground (finally!), and we took home four shiny new ADDY awards (woot!). Special thanks to the Capital Region Advertising Federation for […]

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The Flip Side of NACAC Changes: Student Retention

By Melissa Fiorenza   When the recent NACAC changes inevitably come up in conversation among higher ed professionals, the strategies usually first discussed are those that I like to call being “on the offense.” Things like: offering enticing Early Decision incentives (first choice housing, first dibs on class selection, premier parking spot for freshman year, […]

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