At this year’s 2019 AMA Symposium for the Marketing of Higher Ed in Las Vegas, CCA and Siena College will present on the topic of experiential marketing. More specifically, we’ll talk about what led one parent to say this on Siena’s Open House survey: “I don’t think the survey captures how blown away I was […]
Lately, we’ve had dozens of conversations with colleges and universities about Gen Z and mental health. Institutions are talking about whether they’re marketing their wellness resources appropriately. Some aren’t sure they have enough resources, or if they should even make the topic a big deal. Our response to the latter? Yes! Based on new data […]
Advertising award season 2019 is upon us, and we’re stoked to share that we’re off to a cake-eating, lotsa-clapping-in-the-office, writing-this-blog-post start! Below is a list of our wins from both the Capital Region Addys and HEMR’s Education Advertising Awards, but first: a note of gratitude. Our work is purely the result of the outstanding collaboration […]
When we interview candidates for an open position at CCA, it takes a lot more than just an impressive résumé to win us over. We’re a tight bunch; it has to feel right, you know? So when Jim talked Gilmore Girls, Legos, and about his two kids after showing us his crazy good portfolio, we […]
While it may look effortless as you’re scrolling through the galleries, the work and dollars that go into planning and executing a photo shoot is nothing to lose sight of. To get the most bang for your buck, preparation is key. Here are a few pointers to make your next campus photo shoot a success.