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How to Prepare for Campus Photo Shoots So You Get the Most Bang For Your Buck

While it may look effortless as you’re scrolling through the galleries, the work and dollars that go into planning and executing a photo shoot is nothing to lose sight of. To get the most bang for your buck, preparation is key. Here are a few pointers to make your next campus photo shoot a success.

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We Have a Marketing & Branding Problem, Not an Enrollment Problem: Hear from CCA’s President at the 2019 ACCU Conference

As 2019 gets fully underway, CCA’s conference schedule is starting off strong. On February 2-4, the Association of Catholic Colleges and Universities (ACCU) will hold its annual meeting in Washington, D.C., gathering Catholic college and university presidents and other senior leaders from across the world to network, grow, and tackle some of the challenges that […]

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What to Look for in a Creative Brief

If you’re a marketing lead at a college or university, your higher education marketing agency has no doubt handed you (or will hand you at some point) a creative brief for your review and approval. In short, a creative brief—typically a one- or two-page document developed by an account lead in consultation with someone on […]

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