As a result of the Coronavirus disease outbreak, nearly every college and university professor is having to move their instruction online. For many, that’s uncharted territory. For others, they may have experience teaching online—but certainly not during a pandemic. The good news is: through compassion, open-mindedness, and guidance, we can all ride this wave together. […]
Higher education institutions are becoming lifestyle brands. Yet today’s higher education communication programs seem to have fallen into the proverbial rut. Year after year, we see the same old things being recycled, as they try to get a critical mass of 17-year-olds to choose one learning institution over another. The days of treating college marketing material […]
From LinkedIn best practices to the First Lady’s public-awareness campaign, there’s a lot going on in higher education and marketing this month. We made it easy to keep up by featuring some of this month’s most newsworthy reads right here. Click away!