It’s that time of year again: photo shoot time! For a few weeks every fall and spring, various CCAers hop on a plane or hit the road to college campuses across the country. We meet up with one of our fabulous photographers and spend long days capturing photographic proof of what makes each of our […]
You have undoubtedly heard of Twitter, and perhaps your college admissions department even has a Twitter account or two. But if you don’t use Twitter regularly, tweets often read like a strange jumble of code. Because each Twitter message has a limit of 140 characters, people are quite ingenious when it comes to packing as much information as possible into their messages.
Last year, on a trip to a remote college in Upstate NY, my GPS lost its satellite connection as I drove in the shadow of the Catskills. Having no paper map or printed directions, I wandered aimlessly; wasting precious fuel and time, and feeling utterly powerless until I serendipitously spotted a sign that pointed me to my destination.
You don’t know Angela. She hasn’t requested information. You haven’t corresponded with her. But one day her application to your school arrives in your in-box, disrupting all of your notions about “the funnel” and traditional prospect management.