Whether you’re new to our Troy, NY-based higher education marketing agency or have worked with CCA for years, we wanted to fill you in on a few things we’ve been up to over the past year. New leadership: In 2019, Daniel Kehn became President and Darcy Sokolewicz became Executive Vice President—ushering in an exciting new […]
I love working with our college and university partners in helping them identify and articulate their authentic brand stories. Today’s ultra-competitive higher education landscape has made it more important than ever for institutions to do just that. Our mantra: “Position yourself today, because if you don’t, your competitors will be happy to do it for […]
Over the past year, we’ve been working closely with Concordia University-Portland’s College of Education to spread their belief that teachers are rock stars. Educators of all kinds work tirelessly to serve our children, often spending their own money and sacrificing their free time, and rarely get the kudos they deserve. To that end, Concordia offers […]
Another great year at the ADDY Awards, our local version of the American Advertising Awards. This year’s event, themed Storytellers, was held at the gorgeous GE Theatre at Proctors and the Albany Ad Club did a phenomenal job with everything from the refreshing cocktails to the delectable dinner to the entertaining awards show. CCA’s total count: 20 awards, including […]
Summer is over. Students are on campus. Fall foliage is at its peak, and it’s time again to create new materials that constantly work toward the goal of finding the right students to recruit and enroll. And of course there is no better way to do that than creating great video. This month, I’ve had the […]