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3 Ways Higher Ed Institutions Should Talk to Generation Z

At a recent high school college fair, I heard questions ranging from “What are your financial aid packages?” to “What types of accelerated programs do you offer for graduate school?” I volunteer for undergraduate admissions for my alma mater, handing out dozens of information packets and talking about why they should consider applying. You’d think […]

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Here’s a Sneak Peek of Siena College’s AMA Symposium for Higher Ed 2017 Presentation

Are you headed to the AMA Symposium for Higher Ed 2017 in Atlanta, Georgia, this year? Don’t miss Siena College’s presentation: Get in the Game: How Content Marketing Scored Siena College More Qualified Apps. On Monday, November 13, at 2 p.m., you’ll have the unique opportunity to hear from Dan Kehn, CCA’s VP of brand strategy; Ned Jones, […]

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How it Feels to Work at a Higher Education Ad Agency During Back-to-School Season (in Gifs)

It’s back-to-school season here at CCA, and we’re seriously ready for it. Coffee? Check. Mood boards? Check. Late-night creative brainstorming plus MORE COFFEE? Check check check. Gif roundup to capture the experience? QUADRUPLE CHECK. Here we go: When you find out summer melt didn’t affect any matriculation numbers.   When all this talk of Homecoming […]

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The 38 ‘Best Buy’ Colleges and Universities in 2018, According to the Fiske Guide

The Fiske Guide to Colleges 2018 has named 38 institutions as “best buy” colleges and universities—including our clients Spelman College and Alfred University. The Guide ranks institutions based on their commitment to provide what Abigail Summerville of CNBC calls “reasonable tuition.” Edward Fiske, author of the Guide and previously the education editor at the New York Times, annually reviews more than 300 […]

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The Inside Scoop with CCA’s ACD of Brand: Beth Mickalonis

Beth Mickalonis is that super cool, punk rock chick that you don’t know if you can—but really want to—talk to in high school. Her hair is purple, her clothes are stylishly hip, and she’s got an eye for art. Luckily for us, she’s also one of the sweetest (though sometimes saltiest) ladies in the office. […]

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