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06Apr

Town-Gown Relations: Building a Long-Term, Mutually Beneficial Relationship

If your academic institution wishes it had a more harmonious relationship with the city that surrounds you, you’re not alone. You understand that when universities and their host cities really sync, the benefits of positive town-gown relations can be plentiful, such as  increased capital and financial resources,  bringing in high-quality talent and leadership,  spurring economic […]

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05Mar

How Your College Can Use TikTok Without Trying Too Hard to Be Cool

When someone on your college or university’s marketing team brings up TikTok as a new way to connect with students and prospective students, there’s a good chance that what follows is a moment of awkward silence, right? Someone says they will look into how to use it effectively, and the conversation ends there. Because let’s […]

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03Nov

3 Ways Not Having Detailed Personas Can Cause Trouble

Imagine signing up for an online matchmaking site and stumbling upon someone whose profile is blank except for an attractive picture. But there’s no description, no “must love” requirements, not a hint of “long walks on the beach.”  You wouldn’t reach out, would you? You have nothing to base a conversation on so you’re not […]

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30Apr

Quick Turnaround Services for Higher Education Marketers as COVID-19 Continues

As higher ed marketers who work with a number of institutions, we recognize how difficult this era of Covid-19 time is for all of you in-house at a college or university. It’s frustrating. It’s time-consuming. There are so many decisions to make. So many what-ifs, and lots of limited resources. We’re watching the news and […]

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03Mar

The Flip Side of NACAC Changes: Student Retention

By Melissa Fiorenza   When the recent NACAC changes inevitably come up in conversation among higher ed professionals, the strategies usually first discussed are those that I like to call being “on the offense.” Things like: offering enticing Early Decision incentives (first choice housing, first dibs on class selection, premier parking spot for freshman year, […]

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