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16Dec

5 Essential Digital Marketing Tips for 2020

Do you ever get caught up in a whirlwind of acronyms, analytics, and data? Lots of marketers do. My advice? Keep it simple. Stay focused. Avoid the noise of algorithms (they’re changing constantly) and pocket these five evergreen guidelines for digital marketing as you head into 2020. Huge h/t to the awesome presenters from Digital […]

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24Jul

5 Essential Landing Page Tips For Your College or University

Faced with growing competition and a shrinking pool of applicants, it’s important, now more than ever, for institutions to optimize every opportunity to convert prospective students into qualified leads. Let’s assume you’ve already allocated a portion of your budget to an enrollment marketing campaign. Whether your approach includes media, email marketing, SEO, or other traffic drivers, the next step is to evaluate your landing pages. Here are five tips to ensure you’re driving traffic to high-converting pages (and getting the information you need from prospective students).

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25May

The Inside Scoop with CCA’s VP of Brand Strategy: Daniel Kehn

Daniel Kehn is CCA’s chief brand strategist—and it’s his 17th year at the agency. “I really can’t believe it. I used to be the youngest one here.” With almost 25 years of experience in the field of education, including the international space, you could say he knows what he’s talking about. Here’s a deeper look at […]

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17Mar

4 Ways to Boost Your Brand on a Milestone Anniversary

Birthdays aren’t just about getting older. They’re a time to realize where we’ve been, what we’ve accomplished, and where we want to go. Not to mention, a time to celebrate. And, of course, higher education institutions have their own birthdays. From the 50-year semicentennials and 100-year centennials to the 125-year quasquicentennials and 150-year sesquicentennials, these milestone years […]

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02Mar

ACCU 2016 Recap: 5 Things Catholic Institutions Look For In Marketing Agencies

Last month, I had the pleasure of attending the Association of Catholic Colleges and Universities’ annual meeting in Washington, D.C.—an event that, as you may already know, brings together presidents of Catholic institutions, renowned scholars,  and more to celebrate the charisms of Catholic higher education. It was truly an inspiring weekend, and while there, I had the privilege of chatting with more than 20 presidents about the challenges their institutions face today. 

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