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Our Best Advice to Find Your Institution’s Social Media Voice

Have you ever gotten a message from a friend saying, “LOL!! Is this you?!?! 😂,” along with a link to what looks like a video and thought to yourself, “This doesn’t sound like them. There is no way I’m clicking on this link”? (I hope you then texted or emailed your friend to let them […]

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How to Embrace Diversity and Inclusion on Your College Campus

These days, just about every college and university has made a public commitment to diversity and inclusion. And for obvious reasons. Diverse campuses result in students who see a broader range of perspectives and possibilities, who can think more critically and with more nuance, and begin their adult lives with a deeper well of compassion […]

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Town-Gown Relations: Building a Long-Term, Mutually Beneficial Relationship

If your academic institution wishes it had a more harmonious relationship with the city that surrounds you, you’re not alone. You understand that when universities and their host cities really sync, the benefits of positive town-gown relations can be plentiful, such as  increased capital and financial resources,  bringing in high-quality talent and leadership,  spurring economic […]

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How Your College Can Use TikTok Without Trying Too Hard to Be Cool

When someone on your college or university’s marketing team brings up TikTok as a new way to connect with students and prospective students, there’s a good chance that what follows is a moment of awkward silence, right? Someone says they will look into how to use it effectively, and the conversation ends there. Because let’s […]

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3 Ways Not Having Detailed Personas Can Cause Trouble

Imagine signing up for an online matchmaking site and stumbling upon someone whose profile is blank except for an attractive picture. But there’s no description, no “must love” requirements, not a hint of “long walks on the beach.”  You wouldn’t reach out, would you? You have nothing to base a conversation on so you’re not […]

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