Higher Ed News: October 2015

Posted on October 20, 2015

From LinkedIn best practices to the First Lady’s public-awareness campaign, there’s a lot going on in higher education and marketing this month. We made it easy to keep up by featuring some of this month’s most newsworthy reads right here. Click away!

How To Use LinkedIn To Boost Your Content Marketing CampaignJayson DeMers; Forbes. “Many think of LinkedIn as a great place for professional networking, but using LinkedIn for content distribution can actually be an even more effective strategy for increasing your connections, traffic, and influence.”

Campus tours that turn headsIoanna Opidee; University Business. “In an era when prospective students and their parents can learn about hundreds of schools from the comfort of their homes, the in-person campus tour offers a golden opportunity to tip the scales in your favor.”

What’s the First Lady’s New Public-Awareness Campaign All About? And Could It Work? Beckie Supiano; The Chronicle of Higher Education. “The goals are to ‘celebrate education, change the national conversation, and reach students directly where they are, and give them a space to create content while also navigating the college-going process.'”

Some Unsurprising New Data On The Future Of Inbound Marketing In 2016. Dharmesh Shah; Inbound.org. “Three out of four marketers globally prioritize an inbound approach to marketing. What’s interesting is that the inclination toward inbound marketing approaches didn’t dip across business types, regions, or even—get this—outbound marketers.”

Humanities research is groundbreaking, life-changing…and ignoredGretchen Busl; The Guardian. “But humanities research teaches us about the world beyond the classroom, and beyond a job. Humanities scholars explore ethical issues, and discover how the past informs the present and the future. Researchers delve into the discourses that construct gender, race, and class. We learn to decode the images that surround us; to understand and use the language necessary to navigate a complex and rapidly shifting world.”

Do International Students Need Special Marketing Materials? Megan Brenn-White; Inside Higher Ed. “Many institutions overlook how the ‘getting-to-know-you’ phase might differ for international students. These prospects may not be as familiar with your institution or location or our system of higher education—and be anxiously asking themselves if they’ll be able to thrive academically and personally.”

The Anatomy of a Winning Website DesignLindsay Kolowich; HubSpot. “Eye-catching, on-brand color schemes. Big, bold images. Striking headlines. These are all important parts of great website design…but what about the more nitty-gritty parts of great website design—like helpful navigation menus, strong calls-to-action, and indicators of website security and trust?”

For more updates on higher ed and marketing all month long…

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