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Case Study: How to Attract & Convert Graduate Audiences

Established professionals, career changers, and recent college grads all have one thing in common: they’re slammed. To get their attention, you have to meet them where they are. Tasked with driving interest and inquiries for the New York School of Interior Design’s graduate and continuing education programs, we got to work on a media plan […]

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Our Favorite Soundbites & Tweets from #INBOUND2020

There’s nothing like HubSpot’s enormous in-person annual INBOUND conference in Boston to get marketers excited for the year ahead, but hats off to them for producing an intricately sewn virtual experience that still left our team energized and frantically swapping notes. Like every year, one of our favorite parts about INBOUND is seeing other marketers’ […]

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75 Blog Post Topics For College Admissions Blogs

Need some blog post topics for your college’s or university’s admissions blog? Here are 75 working titles and topics to get you thinking. Adjust as you see fit and get going. (And remember to shake up format: text, infographics, videos, guides.) Want a list tailored specifically to YOUR institution? Email Melissa Fiorenza, our AVP of […]

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New CCA, Same CCA: See What’s Happening at Our Agency

Whether you’re new to our Troy, NY-based higher education marketing agency or have worked with CCA for years, we wanted to fill you in on a few things we’ve been up to over the past year. New leadership: In 2019, Daniel Kehn became President and Darcy Sokolewicz became Executive Vice President—ushering in an exciting new […]

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Case Study: Marketing the Boston College MBA

If you’re going to fill seats, you have to fill your funnel. That was the task at hand when Boston College’s Carroll School of Management contacted CCA. At the time, demand for an MBA in the heavily competitive Boston higher education market had been in a downturn for almost a decade—but Boston College is a […]

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