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Brand Differentiation in Higher Education: 3 Crucial Steps

I love working with our college and university partners in helping them identify and articulate their authentic brand stories. Today’s ultra-competitive higher education landscape has made it more important than ever for institutions to do just that. Our mantra: “Position yourself today, because if you don’t, your competitors will be happy to do it for […]

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Rock & Enroll at the 2019 AMA Symposium for the Marketing of Higher Ed

At this year’s 2019 AMA Symposium for the Marketing of Higher Ed in Las Vegas, CCA and Siena College will present on the topic of experiential marketing. More specifically, we’ll talk about what led one parent to say this on Siena’s Open House survey:  “I don’t think the survey captures how blown away I was […]

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Gen Z and Mental Health: What Colleges Should Know

Lately, we’ve had dozens of conversations with colleges and universities about Gen Z and mental health. Institutions are talking about whether they’re marketing their wellness resources appropriately. Some aren’t sure they have enough resources, or if they should even make the topic a big deal. Our response to the latter? Yes! Based on new data […]

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25 Signs You Work In Higher Education Marketing

Our marketing agency works exclusively with institutions of higher education. That means we’re fluent in a language our friends and family don’t always understand. We’re used to the world of higher ed seeping into our personal lives, including our dreams. We have a mascot-heavy wardrobe that, when put together, would form the weirdest, creepiest zoo. […]

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CCA Takes Home 7 Addy Awards, 15 HEMR Awards, and 2 Best In Shows!

Advertising award season 2019 is upon us, and we’re stoked to share that we’re off to a cake-eating, lotsa-clapping-in-the-office, writing-this-blog-post start! Below is a list of our wins from both the Capital Region Addys and HEMR’s Education Advertising Awards, but first: a note of gratitude. Our work is purely the result of the outstanding collaboration […]

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