With 91% of B2B marketers and 86% of B2C marketers reportedly using content marketing as a part of their overall marketing strategy, it’s not news that there’s an unyielding craze for more content across industries. And no matter what seat you’re in reading this—the boss, the content creator, the student intern—you no doubt feel pressure to feed the […]
Whenever we get to know a new partner college or university, we love digging into their curricula to find out what they offer that goes beyond the expected. Those courses that friends tell each other about, the ones you have to take, the ones with stellar professors who bring the material to life in entertaining ways—that’s the good stuff.
Over the past year, we’ve been working closely with Concordia University-Portland’s College of Education to spread their belief that teachers are rock stars. Educators of all kinds work tirelessly to serve our children, often spending their own money and sacrificing their free time, and rarely get the kudos they deserve. To that end, Concordia offers […]
Another great year at the ADDY Awards, our local version of the American Advertising Awards. This year’s event, themed Storytellers, was held at the gorgeous GE Theatre at Proctors and the Albany Ad Club did a phenomenal job with everything from the refreshing cocktails to the delectable dinner to the entertaining awards show. CCA’s total count: 20 awards, including […]
Nick Fredette knows everything there is to know about the digital world. When he isn’t answering our constant questions about keyboard shortcuts or showing us how to do things in WordPress, the digital marketing strategist is working with analytics, reporting, and email marketing. He grew up in Cohoes and went to Houghton College, where he studied communications and played soccer. Nick came […]