Faced with growing competition and a shrinking pool of applicants, it’s important, now more than ever, for institutions to optimize every opportunity to convert prospective students into qualified leads. Let’s assume you’ve already allocated a portion of your budget to an enrollment marketing campaign. Whether your approach includes media, email marketing, SEO, or other traffic drivers, the next step is to evaluate your landing pages. Here are five tips to ensure you’re driving traffic to high-converting pages (and getting the information you need from prospective students).
Nick Fredette knows everything there is to know about the digital world. When he isn’t answering our constant questions about keyboard shortcuts or showing us how to do things in WordPress, the digital marketing strategist is working with analytics, reporting, and email marketing. He grew up in Cohoes and went to Houghton College, where he studied communications and played soccer. Nick came […]
As higher ed marketers, we’re passionate about college, and we’re loyal to the schools we came from. So we know how important the annual Homecoming tradition is. It’s a time for coming together and for examining our relationships with our students and alumni. So how can we, as marketers, harness the energy and enthusiasm of […]
Last month, CCA picked up nine more Education Digital Marketing Awards—a competition run by Higher Education Marketing Report that recognizes the best educational websites, digital content, electronic communications, mobile media and social media. Here’s a run down of what won: BRONZE: Iona College – “We see the world differently…” Video Spot GOLD: LIM College – […]
Personas are the foundation of all great higher education marketing plans because they epitomize your potential students and help guide how you talk to them. When you can put a name and story to a specific audience like, say, military students, you can better predict their wants, needs, and educational journeys—and when your messaging is that tailored, they’ll appreciate what you have to say. To start developing the perfect personas for your institution’s marketing strategy, consider these tips.