Faced with growing competition and a shrinking pool of applicants, it’s important, now more than ever, for institutions to optimize every opportunity to convert prospective students into qualified leads. Let’s assume you’ve already allocated a portion of your budget to an enrollment marketing campaign. Whether your approach includes media, email marketing, SEO, or other traffic drivers, the next step is to evaluate your landing pages. Here are five tips to ensure you’re driving traffic to high-converting pages (and getting the information you need from prospective students).
As higher ed marketers, we’re passionate about college, and we’re loyal to the schools we came from. So we know how important the annual Homecoming tradition is. It’s a time for coming together and for examining our relationships with our students and alumni. So how can we, as marketers, harness the energy and enthusiasm of […]
Last month, CCA picked up nine more Education Digital Marketing Awards—a competition run by Higher Education Marketing Report that recognizes the best educational websites, digital content, electronic communications, mobile media and social media. Here’s a run down of what won: BRONZE: Iona College – “We see the world differently…” Video Spot GOLD: LIM College – […]