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03Jan

Case Study: Experiential Marketing for College Open Houses

Experiential marketing can do what no other channel or tactic can: change a relationship from being simply transactional to a personal connection that is emotional and transformative. That’s the single best way to look at any campus visit experience. From large admissions events to one-on-one tours, these are your opportunities to bring your brand to […]

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17Aug

Rock & Enroll at the 2019 AMA Symposium for the Marketing of Higher Ed

At this year’s 2019 AMA Symposium for the Marketing of Higher Ed in Las Vegas, CCA and Siena College will present on the topic of experiential marketing. More specifically, we’ll talk about what led one parent to say this on Siena’s Open House survey:  “I don’t think the survey captures how blown away I was […]

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