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Gen Z and Mental Health: What Colleges Should Know

We’ve been engaging in a lot of meaningful conversations with colleges and universities recently about the critical topic of mental health and Gen Z. (This year, that’s anyone between 11 and 26 years old.) Institutions everywhere are carefully considering whether they’re effectively and appropriately marketing their commitment to mental health and wellness, while some are […]

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3 Ways Not Having Detailed Personas Can Cause Trouble

Imagine signing up for an online matchmaking site and stumbling upon someone whose profile is blank except for an attractive picture. But there’s no description, no “must love” requirements, not a hint of “long walks on the beach.”  You wouldn’t reach out, would you? You have nothing to base a conversation on so you’re not […]

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