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3 Ways Not Having Detailed Personas Can Cause Trouble

Imagine signing up for an online matchmaking site and stumbling upon someone whose profile is blank except for an attractive picture. But there’s no description, no “must love” requirements, not a hint of “long walks on the beach.”  You wouldn’t reach out, would you? You have nothing to base a conversation on so you’re not […]

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Gen Z and Mental Health: What Colleges Should Know

Lately, we’ve had dozens of conversations with colleges and universities about Gen Z and mental health. Institutions are talking about whether they’re marketing their wellness resources appropriately. Some aren’t sure they have enough resources, or if they should even make the topic a big deal. Our response to the latter? Yes! Based on new data […]

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