Many colleges and universities struggle with brand marks that were established decades ago. If your institution is looking to update, or even wholesale change your brand mark, there are a few time-honored rules to keep in mind as your team embarks on this sometimes overwhelming task. Make sure the person driving this effort considers the following, and that when brand marks are presented to you, you’re able to view them through a discerning lens and ensure they deliver on all of these principles.
As higher ed marketers who work with a number of institutions, we recognize how difficult this era of Covid-19 time is for all of you in-house at a college or university. It’s frustrating. It’s time-consuming. There are so many decisions to make. So many what-ifs, and lots of limited resources. We’re watching the news and […]
Our marketing agency works exclusively with institutions of higher education. That means we’re fluent in a language our friends and family don’t always understand. We’re used to the world of higher ed seeping into our personal lives, including our dreams. We have a mascot-heavy wardrobe that, when put together, would form the weirdest, creepiest zoo. […]
Advertising award season 2019 is upon us, and we’re stoked to share that we’re off to a cake-eating, lotsa-clapping-in-the-office, writing-this-blog-post start! Below is a list of our wins from both the Capital Region Addys and HEMR’s Education Advertising Awards, but first: a note of gratitude. Our work is purely the result of the outstanding collaboration […]
Faced with growing competition and a shrinking pool of applicants, it’s important, now more than ever, for institutions to optimize every opportunity to convert prospective students into qualified leads. Let’s assume you’ve already allocated a portion of your budget to an enrollment marketing campaign. Whether your approach includes media, email marketing, SEO, or other traffic drivers, the next step is to evaluate your landing pages. Here are five tips to ensure you’re driving traffic to high-converting pages (and getting the information you need from prospective students).