Read Article
14Jan

We’re Winning in Digitial

Last month, CCA picked up nine more Education Digital Marketing Awards—a competition run by Higher Education Marketing Report that recognizes the best educational websites, digital content, electronic communications, mobile media and social media. Here’s a run down of what won: BRONZE: Iona College – “We see the world differently…” Video Spot GOLD: LIM College – […]

Read Article
14Apr

5 Guidelines for Creating an Effective Brand Mark

Many colleges and universities struggle with brand marks that were established decades ago. If your institution is looking to update, or even wholesale change your brand mark, there are a few time-honored rules to keep in mind as your team embarks on this sometimes overwhelming task. Make sure the person driving this effort considers the following, and that when brand marks are presented to you, you’re able to view them through a discerning lens and ensure they deliver on all of these principles.

Read Article
26Jan

Five Tips for Developing Personas in Higher Education Marketing

Personas are the foundation of all great higher education marketing plans because they epitomize your potential students and help guide how you talk to them. When you can put a name and story to a specific audience like, say, military students, you can better predict their wants, needs, and educational journeys—and when your messaging is that tailored, they’ll appreciate what you have to say. To start developing the perfect personas for your institution’s marketing strategy, consider these tips.

Read Article
20Oct

Higher Ed News: October 2015

From LinkedIn best practices to the First Lady’s public-awareness campaign, there’s a lot going on in higher education and marketing this month. We made it easy to keep up by featuring some of this month’s most newsworthy reads right here. Click away!

Read Article
15Sep

Higher Ed News: September 2015

Ready for the next installment of higher education and marketing news? Here’s what we’re reading this month (and in case you missed it, last month, too).

We're Listening. Let's Talk.