Imagine signing up for an online matchmaking site and stumbling upon someone whose profile is blank except for an attractive picture. But there’s no description, no “must love” requirements, not a hint of “long walks on the beach.” You wouldn’t reach out, would you? You have nothing to base a conversation on so you’re not […]
As higher ed marketers who work with a number of institutions, we recognize how difficult this era of Covid-19 time is for all of you in-house at a college or university. It’s frustrating. It’s time-consuming. There are so many decisions to make. So many what-ifs, and lots of limited resources. We’re watching the news and […]
As higher ed marketers, we’re passionate about college, and we’re loyal to the schools we came from. So we know how important the annual Homecoming tradition is. It’s a time for coming together and for examining our relationships with our students and alumni. So how can we, as marketers, harness the energy and enthusiasm of […]
Birthdays aren’t just about getting older. They’re a time to realize where we’ve been, what we’ve accomplished, and where we want to go. Not to mention, a time to celebrate. And, of course, higher education institutions have their own birthdays. From the 50-year semicentennials and 100-year centennials to the 125-year quasquicentennials and 150-year sesquicentennials, these milestone years […]