Making a Difference

For ambitious educators seeking a Master of Education degree, or for any qualified professional interested in pursuing a Doctorate of Education, the online degree choices are virtually limitless and offered year-round. That’s why CCA was charged with rebranding and marketing Concordia University-Portland’s online MEd and EdD degrees in ways that were fast, furious, and differentiating. In true CCA fashion, we planned for short-term conversion wins as well as long-term strategies that would position Concordia Portland’s College of Education as an undeniable thought leader in the education space and a revolutionary school with heart.

The services and deliverables that followed included branding, media planning, content marketing (organic and sponsored), journey mapping, website overhauls, social advertising, admissions collateral, email nurturing, search engine marketing, accepted student welcome kits, Facebook Live events, custom illustrations, and so much more—including a hand-drawn alphabet exclusive to Concordia.