For high school graduates, career changers, working professionals, and enthusiasts, there’s no better place to study interior design than New York School of Interior Design—or what we like to think of as the OG of interior design. This incredibly well-respected institution engaged CCA to develop a strategic media plan to support its admissions efforts across a diverse pool of prospective students. Several times now, we’ve successfully launched a targeted media campaign that includes online display, mobile, and paid sponsored content—with partners like Apartment Therapy, Architectural Lighting, and Interior Design magazine—that elevates its brand and positions NYSID as a thought leader in the interior design space.
In the 2019-20 media campaign, we reached over 4.5 million impressions and generated nearly 2,000 new leads for NYSID.
Native article engagement performed on average 40% above other content on their sites
Eblast click-through rates averaged 7.5-8%, well above partners averages of 2-3%
Readers spent over 2 minutes on NYSID’s content across media partners, which is well above their benchmarks
“NYSID has partnered with CCA for four years now, and each year the relationship gets stronger and the work gets better. We feel “heard” by this smart, responsive team and have learned a great deal about the nuances of higher education marketing and how to maximize our marketing dollars.”
Chief of Staff, New York School of Interior Design