The Launch of an Innovative Teacher Residency Program

In 2016, the New York University Steinhardt School of Culture, Education, and Human Development launched an innovative Teacher Residency program that gives qualified students full-time paid residencies in high-need urban schools around the country. Upon completion of their residency and 100% online coursework, successful candidates earn a Master of Arts in Teaching (MAT) degree. To help explain this interesting approach to school district partners and encourage applications from aspiring teachers, CCA developed landing pages, videos, student recruitment road pieces, summit invitations, email streams, social media posts, and an editorial strategy. Perhaps the thing we love most about our time spent with the team at NYU was their passion: their steadfast belief in the uniqueness and importance of this type of approach was contagious, making the work all the more rewarding.