Enhancing a brand in the New York Market

After NYC-based St. John’s University completed in-depth market research, this Catholic research university selected CCA to build a comprehensive brand messaging platform and a brand awareness campaign that would help elevate the institution in the New York market. Working closely with the university’s in-house marketing team, we produced strategic messaging, a new visual identity to support the rebranding efforts, a new suite of admissions print collateral, video work, photography, and a multi-year ad campaign that included TV, radio, billboards, transit, social, mobile, and display advertising. In addition to the external marketing work we developed, CCA also played a large role in the internal roll-out of the brand, leading on-campus workshops with faculty, staff, and students.