One of only two public honors colleges in the nation, St. Mary’s College of Maryland is truly a special place—an institution that believes that rigorous, relevant, and experiential education should be open to everyone with the talent, ambition, and potential to do the work. CCA was asked to better define that story, which we began by conducting brand awareness research, concept testing, brand pillar development, photography, and video work.
With their refreshed look and new identity as the National Public Honors College now out in the world, our work moved into additional enrollment initiatives, including print collateral and event-driven media campaigns. As much as we love the results we’re producing, our favorite part about our relationship has to be the times when CCA gets to visit their breathtaking waterfront campus and eat incredible seafood.
Increase in open house registrants from 2018 to 2019
Increase in open house attendance from 2018 to 2019
Increase in applications from 2018 to 2019