CCA’s work with the US Naval Academy involved developing the name, strategic messaging, and creative foundation for its second-ever (and largest at $400 million) comprehensive campaign to support critical and visionary programs and initiatives. The campaign, Called to Serve. Daring to Lead., makes the case for giving by articulating that while the government funds the U.S. Naval Academy’s core operations, it is those who are inspired by the Academy’s mission who fuel its greatness.
We also conducted a thorough discovery and designed key campaign identity elements and print communications. To date, Called to Serve. Daring to Lead., has raised more than $420 million in support of its ambitious initiatives.