Keep the Promise: A $100 Million Campaign

Ursinus College is known as a champion of purposeful education, a college unafraid to redefine the power and value of the liberal arts for the modern age. So our team was thrilled when Ursinus selected us to develop the messaging strategy and core communications for its $100 million sesquicentennial comprehensive campaign. The campaign messaging platform and subsequent communications we created shared Ursinus’ vision for strengthening its offerings to meet the needs of the next generation of learners.

Our work was fueled by compelling language, visuals, and stories. Deliverables included new photography, a campaign microsite, campaign print materials, and a brand spirit video, which within six hours of being shared achieved more views and shares across all social media posts than any other in Ursinus’ history. CCA also recommended a shorter, more active campaign name “Keep the Promise”, which was received very positively. The Keep the Promise campaign has been incredibly successful, currently surpassing its ambitious $100 million goal.