Last year, on a trip to a remote college in Upstate NY, my GPS lost its satellite connection as I drove in the shadow of the Catskills. Having no paper map or printed directions, I wandered aimlessly; wasting precious fuel and time, and feeling utterly powerless until I serendipitously spotted a sign that pointed me to my destination.
You don’t know Angela. She hasn’t requested information. You haven’t corresponded with her. But one day her application to your school arrives in your in-box, disrupting all of your notions about “the funnel” and traditional prospect management.
CCA is in travel planning mode. This year’s INBOUND, an annual conference that brings together marketing professionals from across the globe, is set to take over the Boston Convention & Exhibition Center from September 15-18. More than 5,000 people attended last year, and we couldn’t be more excited to join the crowds this time around.
Did you read our previous post? That’s where you’ll find all the important lessons that #INBOUND14 speakers imparted to their audiences. Here? This is where I, CCA’s content strategist Melissa F., unload the other things I learned at the annual conference. If you plan on going to more conferences, you might find these useful. Here we go.
Based on what we know about HubSpot and the consistently diligent crew that we work with over there, CCA brought sky high expectations to the #INBOUND14 conference over in Boston. And we’re happy to say those techies outdid themselves. Our digital team returned to Troy with knowledge of new HubSpot tools, plenty of business cards from new friends, and a reinvigorated spirit over the power of inbound marketing. (Not that we needed a reinvigoration; this stuff works and we know it.)