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22Oct

5 Things #INBOUND14 Kept Reinforcing

Based on what we know about HubSpot and the consistently diligent crew that we work with over there, CCA brought sky high expectations to the #INBOUND14 conference over in Boston. And we’re happy to say those techies outdid themselves. Our digital team returned to Troy with knowledge of new HubSpot tools, plenty of business cards from new friends, and a reinvigorated spirit over the power of inbound marketing. (Not that we needed a reinvigoration; this stuff works and we know it.)

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22Oct

What I Learned from David Ogilvy and a Pig

Integrity earns respect. David Ogilvy liked to quote one of his clients: β€œIn the end, clients are grateful to advertising agents who tell them the truth.”  Here’s the lesson. Learning from what doesn’t work is just as important as learning from winners.

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