New Client Spotlight: Paul Smith’s College

February 15, 2024

To say we’re excited about our new partnership is an understatement. Paul Smith’s College, AKA the College of the Adirondacks, is one magical place.

Nestled on the shores of Lower St. Regis Lake in upstate New York, Paul Smith’s is surrounded by six million acres of wilderness and brimming with hands-on opportunities for students. Whether studying forestry, culinary management, fisheries and wildlife sciences, hospitality, or any of the college’s other unique programs, students are constantly outdoors (for work and play!) and immersed in real-world experiences.

We’ve already kicked off our work with an on-campus discovery (that started with a carriage ride around campus, no less), and we’re now in the midst of branding and messaging development, creative concepting, media planning and buying, yield strategies, and much more. We can’t wait to boost awareness for this diamond in the rough. (It is, after all, the only four-year institution of higher education in the world-famous Adirondack Park.) Welcome to the CCA family, Paul Smith’s!


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