CCA | Creative Communication Associates

As a full-service, full-funnel higher education marketing agency, we help colleges and universities uncover their differentiators and tell their stories in a variety of ways. From qualitative focus groups to integrated marketing plans, content marketing to paid media, we reach your audiences where they are. Yield challenges keeping you up at night? Want to connect with high school sophomores or working professionals? CCA has been strategizing and solution-izing (just go with it) for higher ed for more than 35 years. Reach out anytime.

Research

Building a brand that goes the distance requires an understanding of your market position, competition, and unique strengths. And all of that begins by listening. CCA will invite your key stakeholders to be co-creators of your brand in an approach that is strategic, transparent, and objective. As a result, community participation and consensus are much easier to come by, and the outcomes are so much more rewarding.

  • Quantitative Market Research
  • In-Depth On-Campus Discovery
  • Qualitative Focus Groups
  • Competitor Analysis
  • Brand Audit

Strategy

Task us with getting to the heart of your institution’s “why.” We’ll explore who you are, what differentiates you, and most importantly, what makes you relevant today. Leveraging our research and aligning it with your strategic vision and mission, we create authentic positioning and brand messaging that ultimately serve as the blueprint for your creative platform and the integrated marketing strategies that follow.

  • Brand Messaging Development
  • Integrated Marketing Strategy
  • Capital Campaign Strategy
  • Content & Social Media Strategy
  • Enrollment Consultation
  • Presidential & Board Consultation

Creative

We at CCA have built our reputation over 35-plus years by producing and marrying leading-edge, award-winning design with impactful photography and persuasive writing to engage, enthrall, and emotionally connect with your audiences in ways that move them to action. Through print collateral, blogs, websites, and more, everything we do stays true to your brand and speaks to the right-fit people, every time.

  • Brand Concept Development & Execution
  • Institutional & Athletic Identity
  • Content Marketing
  • Print, Digital, & Social Media
  • Photography & Video
  • Custom Illustration

Media

An integral part of promoting an institution’s brand is developing a media campaign that gives it life within and beyond campus. After working with you to identify your goals and objectives, we plan the perfect combination of traditional and digital channels, then negotiate, traffic, measure, and optimize every component to ensure that we’re reaching your target audiences and making a lasting impression.

  • Media Strategy & Planning
  • Traditional & Digital Media
  • Paid Content Marketing
  • Media Negotiation & Buying
  • Optimization, Analytics, & Reporting

Digital

CCA’s digital strengths come from employing overall best practices combined with our own A/B testing insights through a higher education lens. Ask us to design your strategic AdWords campaign, or creative high-converting landing pages. Let us enhance your SEO strategy, automate your digital communications, and make the most of your CRM.

  • Paid Search
  • Email Marketing
  • SEO Strategy
  • Web & Microsite Development
  • Analytics & Reporting

Account Services

At the start of our relationship, you’ll be assigned one of our incomparably attentive account managers, who will serve as your primary contact and all-seeing resource who cares as much about your goals, stakeholders, and responsibilities as they do your budget and internal capacities. That said, we’re a small agency by design. To us, it seems only natural for you to have access to your greater team at CCA whenever the work calls for expanded collaboration.

See Our Work Meet the Team