Turning Your Higher Ed Institution Into a Lifestyle Brand
12 Jul
Turning Your Higher Ed Institution Into a Lifestyle Brand

Higher education institutions are becoming lifestyle brands. Yet today’s higher education communication programs seem to have fallen into the proverbial rut. Year after year, we see the same old things being recycled, as they try to get a critical mass of 17-year-olds to choose one learning institution over another. The days of treating college marketing material

Posted at 10:43 am in Branding, Higher Ed Trends by Rob DeLuke
CCA’s Summer Beach Reads
05 Jul
CCA’s Summer Beach Reads

It’s summer, and everyone’s thinking about one thing: the beach, and whether it’s time to turn the AC on. For us at CCA, thoughts of the beach come with what we’ll be reading. We polled our team to get a few ideas about what to read in our beach chairs—with our feet up, our sunscreen

Posted at 2:37 pm in CCA News by Brianna Synder
CCA, higher education’s<br/>premier branding agency,<br/>celebrates 34 years
27 Jun
CCA, higher education’s
premier branding agency,
celebrates 34 years

Promoting Creative Communication Associates (which we call CCA) has never come naturally to me. As someone who believes in and trusts the power of branding and the integrity of good work, it’s been my inclination to celebrate our clients’ successes. Or, as David Ogilvy would say, “to never get between the client and the footlights.”

Posted at 10:08 am in CCA News by Ed Sirianno

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