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06Nov

Video Shoot Behind-The-Scenes: Siena College

Summer is over. Students are on campus. Fall foliage is at its peak, and it’s time again to create new materials that constantly work toward the goal of finding the right students to recruit and enroll. And of course there is no better way to do that than creating great video. This month, I’ve had the […]

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26Oct

3 Ways Higher Ed Institutions Should Talk to Generation Z

At a recent high school college fair, I heard questions ranging from “What are your financial aid packages?” to “What types of accelerated programs do you offer for graduate school?” I volunteer for undergraduate admissions for my alma mater, handing out dozens of information packets and talking about why they should consider applying. You’d think […]

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12Oct

8 Qualities of an Excellent Blog Post

As a senior writer here at CCA, I’m a blog-post-writing machine. I’m talking blogs on blogs on blogs. Even right now, I’m writing a blog post. OK, it’s not really that mind-blowing. It’s my job, and I love it, and I like to think I’m pretty good at it. The writing staff here—which includes my […]

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11Oct

Here’s a Sneak Peek of Siena College’s AMA Symposium for Higher Ed 2017 Presentation

Are you headed to the AMA Symposium for Higher Ed 2017 in Atlanta, Georgia, this year? Don’t miss Siena College’s presentation: Get in the Game: How Content Marketing Scored Siena College More Qualified Apps. On Monday, November 13, at 2 p.m., you’ll have the unique opportunity to hear from Dan Kehn, CCA’s VP of brand strategy; Ned Jones, […]

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18Sep

4 Ways to Connect With Your (Past and Present) Students for Homecoming

As higher ed marketers, we’re passionate about college, and we’re loyal to the schools we came from. So we know how important the annual Homecoming tradition is. It’s a time for coming together and for examining our relationships with our students and alumni. So how can we, as marketers, harness the energy and enthusiasm of […]

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