In his over 20 years at CCA, Dan has worn many hats. Beginning in client service, Dan next assumed the role of lead brand strategist. Outside of his current role as president of the agency, in which he oversees agency operations and business development, Dan continues to lead CCA’s strategy team, and is responsible for ensuring that our partners’ authentic brand stories are crafted and then shared in compelling, differentiating, and memorable ways. Dan also directs our qualitative and quantitative discovery and research, shapes the strategic approach, and collaborates in the development of brand architecture and messaging.
Dan has led projects for many colleges and universities during his tenure at CCA, including Alfred University, American University, Bryn Mawr, Columbia University, The Culinary Institute of America, Howard University, Moore College of Art & Design, Siena College, St. John’s School of Law, St. Mary’s College of Maryland, the United States Naval Academy, Thomas Jefferson University, University of Pennsylvania, University of Richmond, Ursinus College, Wheaton College, and more. He has been a guest presenter to admissions and marketing teams and at the AMA Symposium for the Marketing of Higher Education.
Before joining CCA, Dan served as Executive Director of International Student Advisors at the American School of International Training in Seattle, WA, where he was responsible for creating, marketing, and overseeing short- and long-term international education programs with schools overseas and throughout the United States. Prior to that, he served as an Education Specialist at the New York State Education Department’s Center for Multinational and Comparative Education. Dan earned his BA in English from Siena College and an MA in international policy studies from the Middlebury Institute of International Studies.