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Kayla Germain(she/her/hers)

Account Director

In her role at CCA, Kayla brings a blended background of higher education, agency experience, and strategic marketing. Kayla’s enthusiasm and upbeat attitude, coupled with her knack for coordinating and organizing multiple projects simultaneously, makes her a great client advocate and CCA team member.

Kicking off her career at The College of Saint Rose as a digital marketer, Kayla dove headfirst into the fast-paced world of higher education. Realizing quickly that success came from cross-campus collaboration, she worked to make connections from admissions to campus dining and everywhere in between. Broadening her experience, Kayla entered the client services field at healthcare marketing agency Smith & Jones. After spending time in healthcare/health tech, Kayla returned to her higher ed marketing roots.

For her own bachelor’s degree, Kayla ventured to Western New York to attend the State University of New York at Fredonia, where she studied the art of communications—when not cheering for the Buffalo Bills. After graduation, she returned to the Capital Region for a master’s degree from The College of Saint Rose.

In her spare time, Kayla, her husband Chris, and their two kiddos spend as much time as they can outdoors, whether it’s bike riding, going for hikes, or getting a game of pickleball going at their local park.

Need a higher ed marketing agency that will be an extension of your team? We’d love to hear from you.


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