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Headshot of Lauren "L" Wetherell

Lauren “L” Wetherell(she/her/hers)

Senior Media Planner

Lauren is CCA’s Senior Media Planner and has over a decade of marketing experience and a love for creative solutions. A graduate of Union College, Lauren is particularly passionate about the higher education industry and designing effective and strategic media campaigns that guide prospective students to their ideal schools.

Before CCA, Lauren worked extensively in live entertainment, retail, and tourism marketing, leading media campaigns for nationally touring artists like the New York City Ballet and The Philadelphia Orchestra, and actors John Cleese, Christopher Lloyd, and John Cusack. She’s designed and implemented advertising campaigns for local clients such as the New York Racing Association, Hannaford Supermarkets, Siena College Basketball, and the Times Union.

Originally from the picturesque Berkshires of Massachusetts, Lauren now lives in upstate NY with her husband, Matt, and their dogs, Henry and Charlie. Outside work, Lauren can be found outdoors immersed in landscaping projects or scouring local plant stores for new flora.

Need a higher ed marketing agency that will be an extension of your team? We’d love to hear from you.


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