CCA Appoints Allen Shapard As Managing Director, Public Relations
We’re thrilled to announce that Allen Shapard has joined the CCA team as Managing Director of Public Relations. His portfolio of industry connections and wealth of experience allows us to expand our higher education marketing services and better serve our clients’ PR needs.
An internationally recognized expert on marketing, communications, branding, and digital PR, Allen has spent the past twenty years working with a wide range of institutions and corporations to increase awareness, influence, and revenue.
Specific clients have included the Nobel (Prize) Foundation, PepsiCo, Cisco Systems, Samsung, Honeywell, KPMG, the Mayo Clinic, the Rockefeller Foundation, and the United Nations, among many others. He also has helped senior executives and royalty to strengthen their profile and thought leadership.
Allen assists clients in effectively engaging key stakeholders, especially to enhance reputation and influence based on strategies using online and offline tactics. Recent relationships have included Columbia University, Tulane University, the University of Tennessee, Case Western Reserve University, the US Olympic and Paralympic Museum, and Dubai Expo 2021. Previously, Allen was Senior Vice President and Co-Leader of the Corporate Responsibility/Purpose practice at APCO Worldwide, an international communications and public affairs firm, where he worked with high-profile private and public sector entities on international communications and marketing issues.
Prior to joining APCO, Allen served as Senior Vice President at IMG, the global media, marketing, entertainment, and lifestyle conglomerate. At IMG, he led an international practice, working with clients to strategically increase their global awareness and strengthen their reputation through marketing, communications, events, partnerships, CSR/philanthropy, and social/digital media.
Clients included many global companies such as Anheuser Busch, Tata, AT&T, Saudi Aramco, and Philips, as well as senior leaders such as HRH Prince Alwaleed bin Talal, Jack Welch, Mikhail Gorbachev, and Dr. Sally Ride.
Allen serves on several non-profit boards, including the Mark Foundation and the Genesis Prize Foundation. He is a Senior Fellow at the US Council on Competitiveness, and his work has been the subject of coverage in The New York Times, Financial Times, and The Economist. Allen has also spoken frequently on branding, marketing, and communications.
A former corporate lawyer, Allen holds a B.A. from Yale University, a Master’s in International Relations from the University of Cambridge, and a J.D. from the University of Virginia School of Law.
Raised in Cleveland Heights, Ohio, Allen is a lifelong Cavaliers, Guardians (Indians), and Browns fan. Today, Allen and his wife, Carsten, reside in Bronxville, New York, where they enjoy the New York art world, hiking, and racquet sports. They have twins, who are in their mid-twenties, whom Allen and his wife love to see.