Move aside, Oscars. The 2016 Higher Education Marketing Report awards have been doled out, and many of our partner institutions won! Collectively, we swept up a whopping 26 HEMR awards in all different categories, from videos to viewbooks, search pieces to brochures. Check out the list.
Personas are the foundation of all great higher education marketing plans because they epitomize your potential students and help guide how you talk to them. When you can put a name and story to a specific audience like, say, military students, you can better predict their wants, needs, and educational journeys—and when your messaging is that tailored, they’ll appreciate what you have to say. To start developing the perfect personas for your institution’s marketing strategy, consider these tips.
During a recent client campus visit, I had the opportunity to meet with the College’s advancement team. Just weeks before going public with their largest ever comprehensive campaign, the team was lamenting the untimely realization that the bulk of the College’s communications with its alumni were almost singularly focused on soliciting donations. Their concern, of course—an absolutely valid one—was that their alumni had grown fatigued, and maybe even disenchanted with their alma mater, feeling that all the College really cares about is the next donation.
If you’re Chicago-bound this weekend for AMA’s higher education conference, you may be working on your tentative agenda right about now. Need some help deciding which tracks to attend? We suggest these below; great speakers, intriguing descriptions. See you soon!