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Meet Jim Maximowicz, CCA’s Associate Creative Director

When we interview candidates for an open position at CCA, it takes a lot more than just an impressive résumé to win us over. We’re a tight bunch; it has to feel right, you know? So when Jim talked Gilmore Girls, Legos, and about his two kids after showing us his crazy good portfolio, we […]

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How to Prepare for Campus Photo Shoots So You Get the Most Bang For Your Buck

While it may look effortless as you’re scrolling through the galleries, the work and dollars that go into planning and executing a photo shoot is nothing to lose sight of. To get the most bang for your buck, preparation is key. Here are a few pointers to make your next campus photo shoot a success.

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What to Look for in a Creative Brief

If you’re a marketing lead at a college or university, your higher education marketing agency has no doubt handed you (or will hand you at some point) a creative brief for your review and approval. In short, a creative brief—typically a one- or two-page document developed by an account lead in consultation with someone on […]

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5 Ways You’re Ruining Your Content Marketing

With 91% of B2B marketers and 86% of B2C marketers reportedly using content marketing as a part of their overall marketing strategy, it’s not news that there’s an unyielding craze for more content across industries. And no matter what seat you’re in reading this—the boss, the content creator, the student intern—you no doubt feel pressure to feed the […]

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Coolest College Classes: A CCA Roundup

Whenever we get to know a new partner college or university, we love digging into their curricula to find out what they offer that goes beyond the expected. Those courses that friends tell each other about, the ones you have to take, the ones with stellar professors who bring the material to life in entertaining ways—that’s the good stuff.

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