Case Study: How to Attract & Convert Graduate Audiences

October 12, 2020

Established professionals, career changers, and recent college grads all have one thing in common: they’re slammed. To get their attention, you have to meet them where they are.

Tasked with driving interest and inquiries for the New York School of Interior Design’s graduate and continuing education programs, we got to work on a media plan that would (1) show off NYSID’s position as a powerful thought leader in the interior design space and (2) drive prospects to various landing pages and convert them into leads.

In short, we wanted to get interior designers—enthusiasts, newbies, and professionals alike—excited about NYSID’s offerings.

And it worked, big time.

In our complimentary NYSID case study, find out:

• How we lowered NYSID’s cost-per-click (CPC)
• Why sponsored content is a strategy must-have
• The steps we took to garner over 1,000 new leads