Case Study: Experiential Marketing for College and University Open HousesPosted on December 23, 2022
Experiential marketing can do what no other channel or tactic can: Change a relationship from being simply transactional to a personal connection that is emotional and transformative.
That’s the single best way to look at any campus visit experience. Or any interaction with your prospective students, really.
From large admissions events to one-on-one tours, these are your opportunities to bring your brand to life and show prospects exactly what it means to be a [insert your mascot here].
Compound that with our data that shows campus visits are serious conversion-makers, there’s no reason (not even budget) to rethink your visit strategy.
That brings us to our case study with our longtime partner, Siena College.
Working with both their marketing and admissions teams, (yes, together!), CCA helped redesign the college’s Open House experience a few years ago and the results continue to be amazing. (In fact, you may have seen us present alongside Siena at AMA’s Symposium for the Marketing of Higher Education in 2021 on this very case study!)
- The return on investment (we’re talking real numbers here)
- Our process and the ideas Siena ran with
- Photos from their new Open House, and how it carried over to other admission events