Parents and the College Search: What’s On Their Minds
Spoiler alert: Cost isn’t the most important factor.
How we can help
Through targeted media campaigns, organic lead generation efforts, and engaging nurture strategies, CCA will work with you to boost right-fit enrollments—so you can look forward to board meetings.
DOWNLOAD THE WHITE PAPER
FILL SEATS.
In-person Open Houses and tours. Virtual visits. Admitted Student events. From experiential marketing to paid media campaigns, we’ve increased registrations for our partners YoY.
If you haven’t already, make this your next big achievement. We conduct everything from brand audits to qualitative focus groups to full-scale quantitative research studies.
Whether it’s photography or video assets you need, blogging or ebooks, social graphics or websites, emails or entire enrollment pieces, there’s nothing we haven’t produced.
We work with you to understand stakeholder needs, build community consensus, and create thoughtful, authentic messaging to support the core communications driving
campaign success.
What makes you different from your competitor set? We’ll get to the heart of your why and create a brand platform that inspires audiences, builds pride, and strengthens market awareness.
Every higher education marketer knows that parents play a critical role in the selection and application process. Colleges and universities simply can't afford to not address parents' concerns, expectations, and thoughts.
So we went straight to the source. In addition to surveying nearly 1,500 parents nationwide, we also conducted one-on-one phone interviews to dig deeper. Download the white paper for the results, direct quotes, and our own advice for institutions.
In CCA's latest research study of parents of college-bound students, find out:
About CCA:
Founded in 1983, CCA is an award-winning, full-service marketing agency that specializes exclusively in higher education. We’ve built brands and boosted enrollment for institutions of all kinds: from private colleges to large public universities, the Ivy League, HBCUs, specialty schools, and everything in between.
Fill Seats.
Through targeted media campaigns, organic lead generation efforts, and engaging nurture strategies, CCA will work with you to boost right-fit enrollments—so you can look forward to those board meetings.
Drive Event Attendance.
In-person Open Houses and tours. Virtual visits. Admitted Student events. From experiential marketing to paid media campaigns, we help our partners break new records for event attendance.
Get a Benchmark for
Measuring Future Success.
If you haven’t already, make this your next big achievement. We conduct everything from brand audits to qualitative focus groups to full-scale quantitative research studies.
How We
Can Help
Distinguish Your Brand.
What makes you different from your competitor set? We’ll get to the heart of your why and create a brand platform that inspires audiences, builds pride, and strengthens market awareness.
Meet Your Campaign Goals.
We work with you to understand stakeholder needs, build community consensus, and create thoughtful, authentic messaging to support the core communications driving campaign success.
Create Content.
Whether it’s photography or video assets you need, blogging or ebooks, social graphics or websites, emails or entire enrollment pieces, there’s nothing we haven’t produced.
Our Partners
“CCA is the only branding firm I would step out and wholeheartedly, loudly recommend.”
Joe Moore, Director of Marketing Communications at Wheaton College
“Working with CCA has been a game-changer for NYSID.”
David Owens-Hill, Former Chief of Staff, New York School of Design
“Siena College's brand is stronger than ever thanks to CCA's work. They are creative and produce results... true partners.”
Ned Jones, VP of Enrollment Management at Siena
95% INCREASE
in awareness according
to GMAC
(Boston College Part-Time MBA)
+52% OPEN HOUSE
attendance increase YoY
(Alfred University)
NUMBER 1
Highest Favorability Rating
(Boston College
Part-Time MBA)
Largest ever freshman class
THREE YEARS
IN A ROW
(Siena College)
$100 MILLION
campaign goal surpassed
(Ursinus College)
1,600+
conversions & counting
(Thomas Jefferson University - MPH Program)
Parents and the College Search: What's On Their Minds
The #1 most important quality they look for (it’s not cost!)
At what point parents rule out an institution because it’s too expensive
What they would do to improve the value of the college experience
The biggest takeaways you should incorporate into your marketing strategy
GET OUR FREE WHITE PAPER
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