Albany Law School
Founded in 1851, Albany Law School is the oldest independent law school in the nation. A private school located in Albany, New York, Albany Law boasts faculty and alumni that include prominent public servants, several governors, and a U.S. president. In addition to their J.D. programs, Albany Law provides several online graduate programs for working professionals.
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Enrollment Campaign: Online Graduate Programs
To market law school programs to non-lawyers, we set the bar high.
Tasked with raising awareness of and generating leads for Albany Law’s online master’s, LL.M., and advanced certificate programs, CCA built and executed a media and creative strategy that included Meta, LinkedIn, paid search, NPR, and the Albany Business Review. We also prominently displayed ads at the Albany-Rensselaer train station—one of the busiest Amtrak stations in the state.
Not only have our campaigns amassed millions of impressions and hundreds of new leads, our CTRs consistently increased week over week, while CPC and CPA decreased. Exactly what we like to see.
- 5.5M Impressions in traditional media
- 773 Leads generated
- 12 Months of paid search with an “always on” strategy
