A private, not-for-profit college specializing in interior design, the New York School of Interior Design is a prestigious institution guided by the principle that successful design of an interior space improves human welfare. Accredited by the Middle States Commission on Higher Education, NYSID offers a range of degree and certificate programs, as well as continuing education courses for interior design enthusiasts and professionals.View all Work
Enrollment Campaign: Institute for Continuing and Professional Studies (ICPS)
With 100+ courses to choose from, NYSID’s ICPS has something for everyone—from interior design dabblers to professionals.
Having already seen the success of our media campaigns for their degree programs, NYSID asked us to generate leads for their ICPS while continuing to position NYSID as the authority in interior design education. To drive prospects to a landing page with an RFI form, we devised a push and pull strategy that included both outbound media tactics and sponsored content.
Specifically, we ran paid search and social ads with tactics ranging from interests and behaviors to look-alike, and retargeting. To complement those efforts, we worked with Interior Design magazine and Apartment Therapy on sponsored articles, eblasts, display media, and sponsored social.
- 1,600 Conversions (and counting)
- 11M Impressions
- 44% Increase in clicks year over year