Enrollment Campaign: Institute for Continuing and Professional Studies (ICPS)

Having already seen the success of our media campaigns for their degree programs, NYSID asked us to generate leads for their ICPS while continuing to position NYSID as the authority in interior design education. To drive prospects to a landing page with an RFI form, we devised a push and pull strategy that included both outbound media tactics and sponsored content.

Specifically, we ran paid search and social ads with tactics ranging from interests and behaviors to look-alike, and retargeting. To complement those efforts, we worked with Interior Design magazine and Apartment Therapy on sponsored articles, eblasts, display media, and sponsored social.