Founded in 1869, Ursinus (the Latin version of “bear”) was named after 16th century reformer Zachariah Baer. Its 170-acre suburban campus in Philadelphia is home to 1,500 students and a wide range of majors. In addition to being one of 14 colleges in the nation designated a Peace Corps Preparatory center, Ursinus hosts a Phi Beta Kappa chapter and is one of 75 colleges designated to name Bonner Leaders.View all Work
Keep the Promise:
A $100 Million Campaign
Ursinus College is known as a champion of purposeful education, a college unafraid to redefine the power and value of the liberal arts for the modern age. So our team was thrilled when Ursinus selected us to develop the messaging strategy and core communications for its $100 million sesquicentennial comprehensive campaign.
The campaign messaging platform and subsequent communications we created shared Ursinus’ vision for strengthening its offerings to meet the needs of the next generation of learners.
Our work was fueled by compelling language, visuals, and stories. Deliverables included new photography, a campaign microsite, campaign print materials, and a brand spirit video, which within six hours of being shared achieved more views and shares across all social media posts than any other in Ursinus’ history.