Adelphi University engaged CCA to develop a media plan to support its admissions efforts and events, specifically to assist the university in capturing larger market share of graduate and adult students while also solidifying its strength in the undergraduate marketplace. Working closely together, our creative and media teams launched a fully integrated media campaign that included radio, billboards, transit, online display, mobile, and paid social media channels that supported admissions events for its graduate, transfer, and undergraduate audiences. CCA also worked with the enrollment team to roll out a completely new admissions communications suite—including an award-winning viewbook—that families with the ad campaign.
CCA planned and executed a paid enrollment media campaign that drove registration and attendance for Adelphi’s 2015 Transfer Admission Days, Graduate Open House, and Undergraduate Spring Open House.
Transfer Admission Days had a 39% registration increase and a 41% attendance increase.
Undergraduate Open Houses saw a 6% registration increase.
Graduate Open Houses had a 37% registration increase and a 19% attendance increase.