The Inside Scoop With CCA’s ACD of Experience: Melissa Batalin
04 May
The Inside Scoop With CCA’s ACD of Experience: Melissa Batalin

As Associate Creative Director of Experience, Melissa Batalin works across the entire agency, from strategy, through creative, to digital executions, making sure the brand is consistent—and the experiences we create are compelling. And while it’s not Melissa’s job to know everything, luckily for CCA, she pretty much does. Over the past fifteen years, she has finessed a combination of higher

Posted at 9:37 am in CCA News by Zan Strumfeld
Weathering the Economic Storm
11 Apr
Weathering the Economic Storm

There’s no doubt about it. The higher education landscape is changing—and not necessarily for the better. Undergraduate enrollment is lagging. Financial woes, coupled with the changing demographic and a decline in the number of high school graduates, has prolonged the economic crisis in higher education. For the second year in a row, nearly half of

Posted at 10:23 am in Branding, Higher Ed Trends by Mary Beth Carey
We’re Hiring!
31 Mar
We’re Hiring!

We’re happy to say that we’re growing in clients and workload—which means we need a bigger team. Luckily, we’ve done some wiggle room in our historic downtown Troy office to make space for the right people. But, you should know: this isn’t a desk job. Yes, yes, you will have a desk, and a slick MacBook,

Posted at 10:05 am in CCA News by Zan Strumfeld

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