Weathering the Economic Storm
11 Apr
Weathering the Economic Storm

There’s no doubt about it. The higher education landscape is changing—and not necessarily for the better. Undergraduate enrollment is lagging. Financial woes, coupled with the changing demographic and a decline in the number of high school graduates, has prolonged the economic crisis in higher education. For the second year in a row, nearly half of

Posted at 10:23 am in Branding, Higher Ed Trends by Mary Beth Carey
We’re Hiring!
31 Mar
We’re Hiring!

We’re happy to say that we’re growing in clients and workload—which means we need a bigger team. Luckily, we’ve done some wiggle room in our historic downtown Troy office to make space for the right people. But, you should know: this isn’t a desk job. Yes, yes, you will have a desk, and a slick MacBook,

Posted at 10:05 am in CCA News by Zan Strumfeld
4 Ways to Boost Your Brand on a Milestone Anniversary
17 Mar
4 Ways to Boost Your Brand on a Milestone Anniversary

Birthdays aren’t just about getting older. They’re a time to realize where we’ve been, what we’ve accomplished, and where we want to go. Not to mention, a time to celebrate. And, of course, higher education institutions have their own birthdays. From the 50-year semicentennials and 100-year centennials to the 125-year quasquicentennials and 150-year sesquicentennials, these milestone years

Posted at 9:07 am in Advancement, Branding, Strategy by Daniel Kehn
Award Season 2017: 25 new ADDYs
13 Mar
Award Season 2017: 25 new ADDYs

Last week, CCA gathered to celebrate our award-winning creative work from that past year. Almost our entire team came out for the 2017 Albany Ad Club ADDY Awards, held at the GE Theatre in Schenectady’s Proctor’s Theatre. Just as we have over the past few years, we were so impressed by all of the good work that Albany Advertising community is creating. We cheered, clapped, and danced. We have photos and gifs to prove it.

Posted at 1:23 pm in CCA News by Melissa Batalin
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