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CCA, higher education’spremier branding agency,celebrates 34 years

Promoting Creative Communication Associates (which we call CCA) has never come naturally to me. As someone who believes in and trusts the power of branding and the integrity of good work, it’s been my inclination to celebrate our clients’ successes. Or, as David Ogilvy would say, “to never get between the client and the footlights.” […]

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Video Shoot Behind-The-Scenes: Concordia University, Nebraska

In my normal role at CCA, I’m an Associate Creative Director. But sometimes, I get to step back a bit and play the part of traveling photographer on video shoots. Here, I can capture the shoot from two perspectives. The first: capturing great still photography that pairs well with the video content for use in all marketing materials. […]

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The Inside Scoop with CCA’s VP of Brand Strategy: Daniel Kehn

Daniel Kehn is CCA’s chief brand strategist—and it’s his 17th year at the agency. “I really can’t believe it. I used to be the youngest one here.” With almost 25 years of experience in the field of education, including the international space, you could say he knows what he’s talking about. Here’s a deeper look at […]

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The Inside Scoop With CCA’s ACD of Experience: Melissa Batalin

As Associate Creative Director of Experience, Melissa Batalin works across the entire agency, from strategy, through creative, to digital executions, making sure the brand is consistent—and the experiences we create are compelling. And while it’s not Melissa’s job to know everything, luckily for CCA, she pretty much does. Over the past fifteen years, she has finessed a combination of higher […]

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Weathering the Economic Storm

There’s no doubt about it. The higher education landscape is changing—and not necessarily for the better. Undergraduate enrollment is lagging. Financial woes, coupled with the changing demographic and a decline in the number of high school graduates, has prolonged the economic crisis in higher education. For the second year in a row, nearly half of […]

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