At the time, demand for an MBA in the heavily competitive Boston higher education market had been in a downturn for almost a decade—but Boston College is a name employers respect, and their MBA deserves the attention it’s worth.
Their initial ask was quite specific: they came to us with a need to make an immediate (six-week!) impact on their part-time MBA program and asked us to run a radio campaign for this purpose.
Always wary of single-vehicle media buys, we suggested a different route.
Want to hear about it? Get our complimentary case study now to learn:
How we accomplished their immediate MBA enrollment goals
What happened when we flipped the funnel
The outstanding results, with numbers for enrollments, favorability rating, impressions, and more
