Moore College of Art & Design
Located along Philadelphia’s culturally rich museum mile, Moore College of Art & Design also occupies a unique space within the art school landscape. Founded in 1848, Moore is the first and only historically visual arts college for women in the nation. What’s even more notable is that their founding principle of empowering women by developing their artistic ability and leadership capacity still holds true.
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Enrollment Print Suite
New look, new messaging on every single page.
As soon as CCA completed our institutional rebranding work for Moore, we revamped their print collateral. We created an entirely new viewbook, search piece, and a series of brochures that promoted the college’s scholarship opportunity, graduate programs, and pre-college programs.
It was important to us to place student work in the spotlight. As designers, our challenge was less to highlight our own works as artists, and more to design the most functional frame to display student work. Ultimately, the work of Moore’s students is their greatest and most convincing proof of ROI.
“We valued CCA’s previous experience working with institutions like our own, where marketing must be tailored to a very specific target audience—in our case, women and nonbinary artists and designers.”
