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04May

The Inside Scoop With CCA’s ACD of Experience: Melissa Batalin

As Associate Creative Director of Experience, Melissa Batalin works across the entire agency, from strategy, through creative, to digital executions, making sure the brand is consistent—and the experiences we create are compelling. And while it’s not Melissa’s job to know everything, luckily for CCA, she pretty much does. Over the past fifteen years, she has finessed a combination of higher […]

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11Apr

Weathering the Economic Storm

There’s no doubt about it. The higher education landscape is changing—and not necessarily for the better. Undergraduate enrollment is lagging. Financial woes, coupled with the changing demographic and a decline in the number of high school graduates, has prolonged the economic crisis in higher education. For the second year in a row, nearly half of […]

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17Mar

4 Ways to Boost Your Brand on a Milestone Anniversary

Birthdays aren’t just about getting older. They’re a time to realize where we’ve been, what we’ve accomplished, and where we want to go. Not to mention, a time to celebrate. And, of course, higher education institutions have their own birthdays. From the 50-year semicentennials and 100-year centennials to the 125-year quasquicentennials and 150-year sesquicentennials, these milestone years […]

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01Mar

17 new Education Advertising Awards in 2017 (and another Best of Show!)

We are proud to announce that we had 17 wins in the 32nd Annual Educational Advertising Awards (formerly the HEMR Awards). Over 2,250 entries were received from more than one-thousand colleges, universities, and secondary schools from all fifty states and several foreign countries. We picked up awards for a range of work, including a “Best of […]

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14Jan

We’re Winning in Digitial

Last month, CCA picked up nine more Education Digital Marketing Awards—a competition run by Higher Education Marketing Report that recognizes the best educational websites, digital content, electronic communications, mobile media and social media. Here’s a run down of what won: BRONZE: Iona College – “We see the world differently…” Video Spot GOLD: LIM College – […]

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