Five Tips for Developing Personas in Higher Education Marketing
26 Jan
Five Tips for Developing Personas in Higher Education Marketing

Personas are the foundation of all great higher education marketing plans because they epitomize your potential students and help guide how you talk to them. When you can put a name and story to a specific audience like, say, military students, you can better predict their wants, needs, and educational journeys—and when your messaging is that tailored, they’ll appreciate what you have to say. To start developing the perfect personas for your institution’s marketing strategy, consider these tips.

Three Innovative Ways to Improve Your Alumni Engagement
22 Jan
Three Innovative Ways to Improve Your Alumni Engagement

During a recent client campus visit, I had the opportunity to meet with the College’s advancement team. Just weeks before going public with their largest ever comprehensive campaign, the team was lamenting the untimely realization that the bulk of the College’s communications with its alumni were almost singularly focused on soliciting donations. Their concern, of course—an absolutely valid one—was that their alumni had grown fatigued, and maybe even disenchanted with their alma mater, feeling that all the College really cares about is the next donation. 

The 2015 Zombie Apocalypse at CCA
23 Oct
The 2015 Zombie Apocalypse at CCA

CCA celebrated Halloween 2015 in style with a Zombie Apocalypse, in our office-turned-graveyard. See below for pictures, with special appearances by Gru and his minions, witches, bumblebees, and a couple of superheroes.

Posted at 11:36 am in CCA News
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